I see that I last posted on Wednesday, and a lame filler post at that. Well, guess what? More filler! An article making the rounds today comes from the Chicago Tribune, recounting the grim beer scene in Germany. I’ve been reading these articles for years, and to be fair, they reflect the mood of breweries in the grand old bierland.
Yet for many German brewers, the good times are over. A slump in consumption of more than a third in the last 25 years has hit Germany, Europe’s biggest beer producer, triggering intense competition and price discounting. With young Germans turning to spirits and non-alcoholic fruit drinks, beer sales fell 2 percent last year alone. Traditional family breweries, also under pressure from double-digit rises in energy, glass and malt costs, are struggling, some dying.
“We’re in an extremely tough market,” Weihenstephan boss Josef Schraedler told Reuters. “You can’t grow here unless you lower prices or .. develop a cult brand and charge a premium
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Source: Beervana.
Read the full article here.
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