Beer Infinity Beer, Brewing & Beyond
| I fell down the unnecessary rabbit hole of nomenclature yesterday when discussing the question of independence. I don’t actually care what we call breweries and mentioning the name “indie brewer” was a distraction. And, as many people pointed out on social media, you can co-opt pretty much any name. “Indie music” no longer has any connection to record labels; it’s a reference to genre, like country or R&B. The same thing could happen to independent brewery. (Not to mention the gray areas–and, hey, let’s not mention them.)
So let me put my main point more clearly. In the past decade, a new American brewing tradition emerged, and we spent the decade getting to understand it. What really drove everything in beer was the beer. Looking to the next decade, I think we’re going to see structural issues driving beer. Until recently, beers became best-sellers by a combination of quality and timeliness and business savvy. In the next decade, I think we’ll increasingly see best-selling beer driven … |
Source: Beervana
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