Home > News > What’s the difference between craft beer snobs and Kopparberg drinkers?

What’s the difference between craft beer snobs and Kopparberg drinkers?

Are we really chasing authenticity, flavour and story? Or just endless novelty?

If you follow North American beer writers on social media (and if not, you should) you might have seen this piece from yesterday, in which formidable beer writer Andy Crouch writes a perfectly balanced profile of Jim Koch, founder of Boston Beer Co, and craft beer’s first billionaire.

Jim, it seems, is pissed off. His brewery has become so big, the hip craft beer joints that arguably wouldn’t be here without his vision will no longer stock his beers. His brand is no longer new, and the beers themselves, according to detractors, are mediocre and middle of the road. And he doesn’t think that’s fair.

While the claim that Boston Beer Co ‘invented’ craft beer can be challenged (the likes of Anchor and Sierra Nevada would have ultimately fathered the current craft beer scene even if Boston hadn’t been there) it is undeniable that BBCo has shaped it more than any other. Jim Koch was a graduate of business school and …

Source: Pete Brown

Read the full article here.

Leave a Reply

Your email address will not be published. Required fields are marked *