Beer Infinity Beer, Brewing & Beyond
| Update 1. Innovation has posted their response to Bell’s response. Update 2. A nice piece at MiBiz covering the fracas (h/t Alan). More here, here, here, and here. Let’s spend a few paragraphs considering events of the past 24 hours. It illuminates a few things about business, trademark law, and the folly of over-personalizing the two. First, the local paper in Asheville, NC put out a sloppy report accusing big, bad ‘ol Bell’s of bullying local concern Innovation Brewing. Bell’s has filed a federal action against Innovation over the use of its name. Bell’s says its unregistered advertising slogan “bottling innovation since 1985” could lead to confusion with customers. While the slogan is used on bumper stickers, it’s not present on any of the brewery’s beer packaging…. “We are very disappointed,” said Nicole Dexter, who founded Innovation in 2013 with her partner Chip Owen. The two came up with the Innovation name after finding creative means of assembling their brewing syst … |
Source: Beervana
Read the full article here.
