Beer Infinity Beer, Brewing & Beyond
| Five years ago I read an article about a study at Heriot Watt university that had found different styles of music could ‘improve’ the flavour of wine. In a controlled experiment, wines paired with the ‘right’ style of music tasted 40-60% better than those paired with the ‘wrong’ style.
Obviously I stole the idea and applied it to beer. There’s a broader range of styles and flavours to play with, and music and beer as I know them go together much better than music does with wine – both have a communality and approachability to them, with the option of going for more obscure, difficult stuff if you prefer. I started having fun matching things by theme, season and mood, but also terroir, attitude and a slight smidgeon of taking the piss. Eventually though, I was put in touch with neuroscientists who showed me there’s much more to it than that. Neuroscience in its current form has been around for less than twenty years, because contemporary brain imaging technology, which shows us what bits o … |
Source: Pete Brown
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