Beer Infinity Beer, Brewing & Beyond
| There may be some very small economic impact yet associated with national and international beer judging contests. When a brewery like Old Town Brewing picks up the gold in fresh hop beers, I don’t doubt it boosts visits to the pub a bit. But really, the benefits of a GABF or World Beer Cup have more in common with the Clios than Academy awards. At this point, they are industry awards, observed and appreciated far more within the group than celebrated among the general public.
And why would they matter? You know exactly how good you think Firestone Walker’s Union Jack IPA is, and knowing that it is a perennial award-winner does not affect your opinion or preference relative to RPM or Arrogant Bastard or Total Domination. You are well-versed in things beery and hoppy, and you make your choice based on personal tastes and a fairly deep well of knowledge. Even casual beer fans know enough to recognize that personal preferences and awards are at the very best only loosely correlated. B … |
Source: Beervana
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