Beer Infinity Beer, Brewing & Beyond
| Martyn Cornell, who surprised me by admitting he as an MBA, just reviewed the new book by BrewDog’s James Watt. It’s a fascinating dissection not just of the book, but the business of beer. Here’s his final paragraph, which is a great place to start a discussion:
Will someone who buys Business for Punks, given luck, be able to turn themselves into the next BrewDog? Well, no, probably not, or not in the UK beer market, because as far as what BrewDog now represents, there is only room for one iconoclastic, rule-breaking, self-proclaimed punk brewery, Dickie and Watt spotted that gap in the market and filled it extremely successfully. We may well see firms start up that will be “the BrewDog of grocery retailers”, “the BrewDog of software manufacturers”, even “the BrewDog of estate agents”. But no sector, I suggest, can sustain more than one marketing guerrilla, and guerrilla marketing is what BrewDog does brilliantly and what its fans respond to enthusiastically. I’d take this a s … |
Source: Beervana
Read the full article here.
