Beer Infinity Beer, Brewing & Beyond
| Back in February, AB InBev created an ad for the Super Bowl that mocked craft beer. It created an instant and sustained backlash among the craft types. I blogged about it at the time, taking the view that it was a good move for Bud. This remains a minority view, but Fortune magazine recently followed up on the story and more or less takes my view on things. They point out that, far from backing down, Bud has continued the mockery.
[I]t’d be a mistake to think the company is making these ads recklessly. Every time the craft beer world gets worked into a lather over one of these spots, it helps spread the Budweiser name. The fact that you can get a reaction today at the mere mention of that Super Bowl ad, which (with its lack of humor or cute animals) would likely have been long forgotten by this point, is actually pretty astonishing. Will the ads convert craft drinkers over to Bud? Of course not. But they could nudge Bud drinkers who were starting to edge toward craft back to macro … |
Source: Beervana
Read the full article here.
