Beer Infinity Beer, Brewing & Beyond
| This is easily one of the most interesting beer ads I’ve ever seen:
“Budweiser, proudly a macro beer. It’s not brewed to be fussed over.” (Shot of a contemptible hipster with old-timey stache.) A bit later, “It’s brewed for drinking, not dissecting.” (More contemptible snobs.) “Let them drink their pumpkin peach ale.” There’s a bunch of other familiar text in there, but when the minute-long add winds up to its booming conclusion with the tag “this Bud’s for you,” it carries a different resonance. This Bud, the brewing giant says with a wink, is for you, not one of those poncey hipsters. It’s not even subtext–it’s text. Budweiser VP Brian Perkins told Ad Age that “occasionally we do have a little bit of fun with some of the overwrought pretentiousness that exists in some small corners of the beer landscape that is around beer snobbery. That is the antithesis of what Budweiser is all about.” This is not a beer ad targeted toward you and me. It’s an ad targeted at the huge slice … |
Source: Beervana
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