Home > News > Heineken Dilutes Beer With Lemonade to Bolster Europe Sales
Brewers are stepping up efforts to find alternatives to beer amid changing customer preferences. Market leader Anheuser-Busch InBev NV has produced a lime-flavored variety of its Bud Light brand, while Heineken has added tequila to beer to create ... and more »

Heineken Dilutes Beer With Lemonade to Bolster Europe Sales

August 20, 2013 News Leave a comment

Heineken Dilutes Beer With Lemonade to Bolster Europe Sales
Bloomberg
Brewers are stepping up efforts to find alternatives to beer amid changing customer preferences. Market leader Anheuser-Busch InBev NV has produced a lime-flavored variety of its Bud Light brand, while Heineken has added tequila to beer to create …

and more »

Source: Bloomberg – via Google News.

Read the full article here.

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