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Heineken Dilutes Beer With Lemonade to Lift Sales
Businessweek When a stagnant European economy and picky consumers gave Heineken NV (HEIA) lemons, the world’s third-largest brewer decided to mix them with beer. The company this year rolled out a line of radler drinks, a blend of lemon soda and lager, to 23 … |
Source: Businessweek – via Google News.
Read the full article here.
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