Home > News > SABMiller’s Europe boss looks beyond men to boost beer demand
L) 2013 employee brew-off contest last week, it was not just because she likes dark beer. The head of the brewer's European business praised its "360-degree marketing," which appealed to both men and women and is the type of advertising she is betting ... and more »

SABMiller’s Europe boss looks beyond men to boost beer demand

SABMiller’s Europe boss looks beyond men to boost beer demand
Reuters
L) 2013 employee brew-off contest last week, it was not just because she likes dark beer. The head of the brewer’s European business praised its “360-degree marketing,” which appealed to both men and women and is the type of advertising she is betting

and more »

Source: Reuters – via Google News.

Read the full article here.

[biAmazonProducts]

Leave a Reply

Your email address will not be published. Required fields are marked *