Beer Infinity Beer, Brewing & Beyond
| There is a lot to be said about the wave of consolidation among the larger American craft breweries right now (and I will say some of it later this week). In the meantime, I offer you a case-in-point for one of the reasons that argues against selling your brand, and particularly your name, to another company. Once it leaves your possession to become a brand in someone else’s portfolio, terrible violence may be done to it. I forthwith offer you Henry’s Hard Orange Soda (in a classic corporate move, where marketing precedes everything else, the website is not yet live). The bold is mine.
Today, MillerCoors proudly unveils Henry’s Hard Soda, a new line of deliciously refreshing hard sodas made with real cane sugar. Crafted for beer and non-beer drinkers alike with 4.2 percent alcohol by volume, Henry’s puts a playful spin on familiar flavors with Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda. “One of the main reasons why I love this product is because life is busy with work, kids and … |
Source: Beervana
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