Beer Infinity Beer, Brewing & Beyond
| The beer market is changing. For years, the craft segment has been all growth, from the tiniest nano to the category leaders (including gray-market craft like Blue Moon and Shock Top). For the first time in a lot of years, that’s no longer true. The Brewers Association recently reported that the craft segment had slowed to just 8% growth (which is still crazy good, though it’s lower than at any time since 2009), but here’s the thing: the biggest brands are not only not growing, they’re in decline:
“[C]ombined volumes for the top 12 craft brewers grew only 1% for the three months to May,” Sanford C. Bernstein stated this week citing Nielsen figures in a report titled “The Dramatic Slowdown of Craft Beer Continues.” The slowdown appears to be coming from the biggest craft brands. I recently took a gander at the OLCC’s numbers* for Oregon sales, and the story is the same. The state’s leading seller, Deschutes, is down 16% over the first half of the year, and the third-largest, Ninkasi, is d … |
Source: Beervana
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