Beer Infinity Beer, Brewing & Beyond
| I have a sense that an emerging theme of blurring lines is going to play a major part of my blogging over the next few years. It’s the slow mutation of what we would have formerly called “craft” beer into something that looks a lot like mass market lager–if not in type, then certainly in branding approach. The latest example is Austin Beerworks and the 99-pack they released to great attention this week.
Have a look: This isn’t identical to the kind of ad you’d see during a random Seahawks game, but notice how closely it sidles up to that form:
There are a few cues to the brewery’s craft provenance, as well–beards, quirky comedy, irreverent images (in a brief cut, you’ll see a shot of two cans recently employed in shotgunning). In all ways that matter, … |
Source: Beervana
Read the full article here.
