Beer Infinity Beer, Brewing & Beyond
| Google released their “year in search” today, which charts the trends in every conceivable area of interest. That includes a top ten list for beers searched, but it isn’t particularly illuminating. They also have an interactive tool that allows you to plug in search terms and see how they’ve performed over time–and using that, we can glean more interesting trends. It’s that time of year, so I don’t have hours to sit and play with this tool–but here are a couple interesting findings.*
Let’s start out with a comparison I did to track the two currents in the beer market. The red line tracks searches for “Bud Light” (the country’s most popular mass market lager) and the blue tracks “craft beer.” There are a couple things to say here. The first is obviously to acknowledge a pattern we see in real life–craft beer is gaining while mass market lagers struggle to stay relevant. (Coors Light, which is fading and less popular than Bud Light, is now trending below craft beer.) But there’s … |
Source: Beervana
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